Friday 8 May 2009

Huma Ghouri: Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

We have named our film Normative Behaviour, this is a psychological term meaning normal behaviour which is ironic because even as a psychology student, Sophie has such a Freudian obsession that she has to do something about it.
The opening of our psychological thriller contains the mainstream style technical aspects including mainly close ups, to emphasize emotion of the characters and dehumanises their facial features, leaving the audience disorientated. Mid shots for emphasis on body language, and a non-linear narrative structure to give normative behaviour an independant edge; similar to Jonathan Nolan’s Memento which was an independent film. Mainly panning shots were used because we had a limited amount of space with our set, otherwise we could have made our film more typical by using the thriller convention of a tracking crane shot to explore and introduce the setting to the audience. Suspense was created especially through the use of the close up of Sophie, our lead character’s lips whist she was applying lipstick which is quite seductive.
We used the typical conventions of a thriller similar to Hitchcock’s Psycho because the female is the protagonist. Her darker side comes through to the camera because we kept the mise en scene so to contrast between her and her environment which consists of bright colours and posters like a typical girly dorm room. The dangerous side of her is represented during the ritualistic process, which was when she applies her lipstick, lights her cigarette and then commits the murder. This shows how meticulous she is and emphasizes her obsession. Obsession has remained a theme throughout the opening sequence. This has been well represented through the use of music, because at first it seems harmless but then the music reaches a climax along with the visual aspects, which is especially typical of the thriller genre.






2. How does your media product represent particular social groups?

The opening sequence of my thriller represents teenage students, in particular female university students as threatening because to be able to go into university, one must have a passion for education, but soon enough the good grades and a good lecturer turn into an obsession which leads to consequences that are devastating. Furthermore my opening steers away from the stereotypical view of a teenager, and represents them as complicatedly deep and intellectual because of the narrative.

In addition my opening makes the audience wonder how on earth a female teenager could lure a fully grown man into her dorm room and kill him, thus provoking a sense of role reversal and represents Sophie as all the more dangerous. The codes of clothing indicate that the two main characters are like the people we see on the street on a day to day basis thus making us more conscious of our environment which includes the people we hold dear. The opening of my thriller has a ritual, a sacrifice and then a prayer process in which Sophie takes part in and the codes of these gestures connote to the audience how abnormal she is, because due to her actions she can be classed as having obsessive compulsive disorder (OCD).


3. What kind of media institution might distribute your media product and why?

A mainstream movie institution would be best to distribute my media product so an ideal partner would be Working Title which is now a branch of Universal Pictures. Working Title have recently released a psychological thriller named Hush which is also mainstream for the British target audience, similarly we have aimed our film at the mainstream British audience. Before, Working Title Films use to be an independant film company but have recently merged with American conglomerates Universal Pictures, however, Working Title still have the independant artistic motivations from when they were an independant company, thus helping us create a large audience with maximum profit input.



4. Who would be the audience for your media product?

I am aiming my media product at 15 + mainstream target audience in order to get maximum profit and also the content of my movie will be psychologically complex with some explicit language and violence that should not be imitated, therefore it would not be suitable for children under 15. If we passed it to the British Board of Film Classification then they would also pass it as a 15+. Furthermore our research which we were unable to put on the blog states that the majority of the poeple we gave our questionnaires to preferred psychological thrillers above the rest of the genre. While doing our audience research, we found that the key factor that makes a good thriller was the narrative.





5. How did you attract/address your audience?

In order to attract the mainstream audience, I have kept the opening sequence with a simple narrative which everyone can relate to. It is about facing and coping with rejection thus the audience don’t feel like they are being superimposed on by the lead character with their sense of reality but allows the audience to feel pitty towards sophie because they gain a sense of nostalgia from when things didn't go according to plan for themselves. The audience are actually on the same level of the main character Sophie. The use of fades and dissolves preserves the mystery of Sophie and how confused and jumbled her mind is. At the mid point of the movie, we view a shot of Joseph the lecturer from the eyes of Sophie. The main focus is on the lips connoting the passion she feels, letting the audience see from her perspective.The way advertisement spread through to the audience to attract them was by word of mouth and through Web 2.0 in particular the facilities of communication i.e email, links and social networking sites, thus keeping up to date with the perceived second generation of the internet as well as the younger generation of the audience.


6. What have you learnt about technologies from the process of constructing the product?

I learnt to use a Mac computer and I learnt the basics of using editing software for films. We used the editing package "Imovie". Cutting clips was a major part of the production, as the visual aspects were the most important because that is what we considered to either make or break our thriller. However with the combination of well developed music, gave a "creepy" atmosphere. When we overlayed the music, we had to cut the sequence near to the end, for a dramatic build up of the voice over, and we also controlled and decreased the sound. We layed a voice over on to the transition sequence, for emphasis on the pain and confusion Sophie felt. In order to cut clips for sound and image we went through the same process of selecting the clip and what part of it we wanted to crop, then go in to "edit" and then "split video clip at play head".





When we were making the voice over, we filmed it on the camera and then imported it as a video format from the camera, on to the computer, to Imovie then we selected the whole of that clip, clicked onto edit and selected extract sound, then chopped it into smaller pieces and played around with the order they went in. In terms of using a video camera, I learnt how to handle it, this included experimenting with the camera manually and changing the aperture, which created the effect of confusion. Learning what all the components do on the camera was probably the most easiest of the tasks as I am familiar with a camera.



Last but not least, I uploaded the final sequence of my film onto youtube which took a very long time, I learnt how to export video's in this part of the project, and shrink files. after this project I feel much more confident with handling technology, even if I have never used it before, I now feel like I can take care of anything thrown at me.





7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full project?

Looking back to the preliminary, task I think that we have improved so much becuase it was the first time that we handled real media equipment, we especially struggled with the editing for the preliminary task and therefore our piece looks unprofessional, and unfinished. Our preliminary task was to film two people that exchange two sentences, now looking back, I can safely say that our main task film is a very big improvement. We have learnt to use a range of shots for different types of effects, using the camera manually and automatically, and editing to the best of my ability in the limited time and help I had. I have also progressed in the construction of the film as I always thought that the best kind of opening was a linear one, but after I saw Memento I was convinced otherwise.

From my point of view I think that using a story board is necessary because it sets the entire guidelines and saves you from straying from the main idea and wasting time. The most important thing that I have learnt is that how music affects the atmosphere, the mood and the whole representational issues of characters within my film. Furthermore I think I have learnt to handle things calmly when they don’t go to plan and to use time constructively even when the situation says otherwise.

Thursday 30 April 2009

Samantha Thatcher: Evaluation.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

It uses conventions of a real thriller by using stereotypical music and camera shots. The music builds up and creates a climax within the production. The variety of close ups, and long shots used create a realistic 'thriller' feeling to the production. The editing is quite fast, and there are many fades used, which doesnt normally occur in mainstream thriller movies. The continuity of the shots go really well together and I feel that they have been edited to a high standard. The limitation of the production values and location challenges the overall outcome of the task being of a high standard and a real media product. The themes of identity are approached by the use of close ups.

2. How does your media product represent particular social groups?

The production includes a university professor and student, it has an intellectual choice of characters, resulting in it appealing to this type of audience. The clothing is casual, showing layed back sartorial codes, also appealing to other types of audiences. The characters are from working/middle class backgrounds. The student is representing the 'schoolgirl crush' theme and the responsible professor gets murdered because of not wanting to get involved with her. Our female character is a typical girl.

3. What kind of media institution might distribute your media product and why?

It targets a mainstream audience, because it could relate to lots of different people. The main storyline is a 'crush', which results in a tragic, 'disturbia' like outcome. The institution which can distribute our media product could be working title, it is quite a large company, but could help create a unique audience for our production.

4. Who would be the audience for your media product?

I think it would mostly attract a yound female audience because they would be able to relate to the protagonist the most. However, the production values and the limitations of the location would affect who would watch it. It could also relate to many other people by the use of the camera angles and music.

5. How did you attract/address your audience?

The strangling in the opening scenes intrigues and attracts a mainstream audience. The use of the music creates suspense within my production, the flashback of the character portrays that she is deeply disturbed and has created an obsession with her professor. The voiceover creates a 'dreamlike' feel to the flashback, calming down the situation, but the continuous cuts to the female protagonist create tension and drama. This would attract an intellectual audience.

6. What have you learnt about technologies from the proccess of constructing the product?

Throughout the development of our production, we have learnt to use different types of cameras and manage them differently. We created many different effects by changing the aperture of one of the cameras. Resulting in a 'handheld' confused feel, showing the distress of the protagonist. We learnt lots about tripods and camera equipment. The use of apple macs helped with the editing, it was very easy to edit well and to the best possible standard by using the macs. I now feel confident when editing and feel able to do it again.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full project?

The preliminary task of my group was not fully edited to the best standard. When it came to the real task, the group worked well at the beginning, filming and set preparing went well. Overall, the task was a success, and it worked out to be the best it could.

Friday 3 April 2009

Overall

I was unable to attend the deadline day on the 3rd April as i am currently suffering with tonsillitis. However, i feel that i made a paticular effort with filming and editing on other days. In particular, i enjoyed editing the most.

Sunday 29 March 2009

So far...

Throughout the past four weeks the group has accomplaised alot with contributions from everyone. On monday the 16th we began setting up the scene which was the university dorm room of a young girl called sophie. All 3 of us brought in props for the room such as: teddys, books, pillows, duvets, make up, accesories etc. the room was finished within 3 hours we had used posters to cover the back wall. we used the bungalow to have the effect of a real room as there is a small room there which looks like a bedroom, this allowed a good sense of mise-en-scene and we were able to create a realistic effect.

On wednesday the group had to come to some major decisions as the actress we had picked was unable to do the filming during our free periods. so we had decided on Leidy Dhiana from year 13 who was able to do it during out free periods but we have a time limit as she is due to go on spainish exchange on friday the 27th march so we had to do all the filming with various shots and angle changed so that we had a variety to work from....

we have now decided on the music and need to edit the shots to enable the final peice to be created......

Wednesday 18 March 2009

Lights, camera, action!

Today we have started filming. So far we have the footage of the murder seen which consisted of many issues including camera angles as the room was quite confined. we have also got the shots for the ritualistic preperations that sophie performs inorder to face her love interest. For these particular shots we will use fades to give a sense of continuity. The shot where sophie is putting on the red lipstick in the mirror was the hardest as she wasn't able to see how and where she should put the lipstick, because the mirror we used was small and hand held, she also had to face it towards us so we could get her reflection in the shot.

We have bettered the appearance of the bed and our male lead sits in front of the part of the bed which drops through thus it doesn't effect the mise en scene.

Filming Preparations.

During the making of the set we purchased suitable posters for the scene. We put them around the room with school resources, for the mise en scene, as we needed it to look like a university dorm room.
We had many difficulties involving the making of the bed. Firstly, the nails were too small to build it. Secondly, there was no mattress, resulting in us having to find a replacement, which was a wooden board, so the sheets wouldn't fall through the gap.
At the last minute, we had to replace our female lead because she was unavailable. However, we are very happy with the new arrangements.

Tuesday 17 March 2009

Character Profiles. Male and Female Lead.

Male Lead: Professor Joseph Fletcher, (Joe). Played by Mr Meade.
He teaches Psychology at University.

Female Lead: Sophie Marlow. Played by Mandeep (Yr 12).
She is currently studying Psychology at University, and has developed an obsession with Joe.